Add to your boating playlist: West Marine launches Waterlife station on Pandora

Pandora

Pandora

I love finding new music and radio stations. Today’s pick is a station on Pandora that I just discovered while perusing press releases and news sites. It’s been playing on Pandora since May, so I’m a little late getting on board, but better late than never.

West Marine has launched a first-ever music station on Pandora Radio. This new station allows water enthusiasts to tune in and listen to a wide variety of great tunes while boating, fishing, sailing or just hanging out in the backyard.

Pandora screenshot

Pandora screenshot

Pandora’s Waterlife radio features a wide mix of music and artists from country, rock and reggae to pop and easy listening. Waterlife’s song assortment was chosen by a group of Pandora “musicologists” and West Marine associates. Songs were chosen based on their ability to evoke and inspire a love of all things “water.” You can bet that the words “sail” and “boat” (not necessarily in that order) are present in many of them. Songs include “Summertime” by Kenny Chesney,  “Come Sail Away” by Styx, “Sail On” by The Commodores, “Boats to Build” by Jimmy Buffett and Alan Jackson and, appropriately enough, Chris Janson’s “Buy me a Boat.”

Via the press release …

“This branded station is intended to engage listeners of all ages and let them know how much West Marine values their on-water experiences,” says Audrey Broxterman, West Marine Divisional Vice President of Marketing. “We know how much people associate music with memorable moments in their lives, and we’re excited to bring a specially curated station to water enthusiasts everywhere that speaks to them and their love of water recreation.”

West Marine has been a leading Waterlife Outfitter for sailors, anglers and other water sports enthusiasts since 1968. The company’s products and knowledgeable staff allow water loving adventurers to explore their passions and connect to the water. West Marine has more than 260 stores located in 38 states and Puerto Rico as well as a website that reaches domestic, international and professional customers. I’m particularly fond of the West Marine retail store in Key West.

Waterlife radio is sure to bring out the water lover in everyone while inspiring an island state of mind, regardless of where you might be or what you might be doing. Here’s to hoping it’s something on or near the water.

West Marine’s Waterlife Pandora station is playing now through December 31, 2016. For more information and to listen to Waterlife radio, please visit Pandora.com/westmarine.

Pandora

Pandora

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