Sunscreen is one of the biggest necessities of summer. I don’t step foot onto the beach or into the water park without spraying myself, and everybody around me, with a pound of sunscreen. I go through a ton of the stuff every summer. The cost far outweighs the risks of sunburn or worse. Whether it’s Coppertone, Banana Boat, Panama Jack or Parrot Head, a little bit of sunscreen is better than no sunscreen.
Theme parks are another summer destination that require a liberal amount of sunscreen because of time spent outdoors and in the sun. Many theme parks promote the wearing of sunscreen with partnerships between sunscreen brands.
Cedar Fair Entertainment Company, a leader in regional amusement parks, water parks and active entertainment destinations, has recently announced a five-year agreement with Panama Jack. This partnership extends the Panama Jack brand as Cedar Fair’s ‘Official Sun Care Partner” in its park.
According to the press release, the extended agreement includes products such as sun care, sunglasses, hats and Panama Jack soft goods, which will be for sale within Cedar Fair’s expansive network of parks, including Cedar Point, Knott’s Berry Farm, Kings Dominion and Carowinds. The partnership also allows for joint marketing campaigns that will leverage the two fun in the sun brands.
Kim Manna, President of Panama Jack, said …
“We are pleased to continue our partnership with Cedar Fair. The continued collaboration between the two companies provides a great opportunity to bring families and friends together for fun, enjoyment and lasting memories.”
Founded in 1974, Panama Jack is based in Orlando, Florida. Panama Jack built its well-known brand and acquired a loyal following with products that are synonymous with a carefree beach lifestyle. Products include sun care, sunglasses, beach apparel, footwear, hats, jewelry, beach chairs and umbrellas as well as a home and outdoor furniture collection that lets people live the Panama Jack lifestyle every day. The company has also launched beach cruiser bicycles with Huffy and opened Panama Jack retail stores. Please visit PanamaJack.com to check out all of their products.
“We are thrilled to exclusively extend our partnership with Panama Jack,” said Bob Wagner, Corporate Vice President, Strategic Alliances. “Panama Jack is a strong alliance partner, given the wide array of well-known sun care products that are enjoyed by our guests of all ages throughout our parks.”
One of the largest regional amusement and resort operators in the world, Cedar Fair owns and operates 11 amusement parks, four outdoor water parks, one indoor water park and five hotels across the United States.
So, wear that sunscreen. And check out a theme park or two this summer.