Conquer Coasters and Dominate the Day: ‘Battle for Kings Dominion’ augmented reality app is now available

Battle for Kings Dominion game app screenshot

Have you ever wanted to rule a theme park? Now’s your chance. Following on the footsteps of the popular Pokemon Go craze (Is that still a craze?), Kings Dominion has just launched a brand new interactive gaming app.

Developed by experiential design experts Holovis, The Battle for Kings Dominion app is a combination of augmented reality and traditional gaming (similar in nature to the aforementioned Pokemon Go) that is designed to take the in-park experience to the next level. Guests will be able to declare loyalty to a coaster alliance and then “battle” against each other to take virtual control of the Kings Dominion realm.

From the press release …

“We are excited to introduce our guests to an entirely new digital layer of the park experience,” said Gary Chadwick, Kings Dominion’s Vice President and General Manager. “Being able to gamify the park through the Battle for Kings Dominion, from interactive queue lines and midways to the personification of rides, will make for an even more engaging day.”

Battle for Kings Dominion game app screenshot

How it works:

  • Choose from five coaster alliances: Dominator, Flight of Fear, Intimidator 305, Avalanche or Volcano. Each alliance has its own unique character avatar and a custom battle shield.
  • Compete against other guests and attempt to defeat the other alliances for dominance of the park throughout the day.
  • Earn points in various ways such as playing mini-games in special parts of the ride queues, taking over territory from competing teams, answering trivia questions and riding roller coasters.
  • Game players can monitor the Battle Map in real-time to see which alliance is winning as well as to challenge other alliances to regain control.
  • Level up and unlock new customization options for your character.
  • At the end of the day, the champion alliance will be announced.
  • Augmented reality moments from the experience will come to life on the guest’s Apple or Android device and can be shared with friends on social media.

Battle for Kings Dominion app Screenshot


“Extended Experiences are the future of entertainment,” said Amy Steele, VP of Development at Holovis. “This is where every element is connected together allowing guests to discover hidden narratives and gamify what are traditionally passive moments. They can even continue to customize their Coaster Alliance avatar from home as people prepare for their next visit.”


Battle for Kings Dominion game app screenshot

The Battle for Kings Dominion app is now available for download on Apple or Android devices. To make the gaming experience even easier to play and connect, Kings Dominion has added free park-wide Wi-Fi.

Battle for Kings Dominion game app screenshot

So, where does you alliance lie?

The Taste of Virginia food and wine event is going on through May 21, so it would be a great time to get in some game time and try out samples of Virginia food and beverages. Visit for the full 2017 operating calendar and special events.

Battle for Kings Dominion game app screenshot

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