What started as an April Fool’s Day joke is now a real thing. And a doggone cute one at that. Due to consumer response, American Eagle Outfitters has just launched American Beagle Outfitters, a limited-edition holiday apparel line for the best-dressed dog.
Created as an April Fool’s Day joke to raise money and awareness for the American Society for the Prevention of Cruelty to Animals (ASPCA), which resulted in overwhelming public response and demand (people do love their pets), American Eagle has brought the limited-edition American Beagle Outfitters collection to life for Holiday 2014. The new line is now available and features an assortment of coordinating looks for the AEO guy, girl and dog, including knit sweaters, hats and outerwear.
“We had an enormous reaction to our April Fool’s Day joke, and our customers were very clear about their desire for this product to become a reality,” said Michael Leedy, Chief Marketing Officer of American Eagle Outfitters, Inc. “Following the journey of this idea has been fun for our team and we are now excited to introduce real American Beagle Outfitters products to our customer.”
Designed to perfectly match the new AEO Holiday 2014 collection (for people), the canine collection features color-coordinated “Get Down” puffer and ‘pupper’ jackets and vests, matching Fair Island knits and graphic beanies with slogans such as “woof” and “selfie,” creating head-to-tail outfits that complement the style and personality of every pup.
“Just in time for the holidays, you’ll be able to dress just like your best friend – man’s best friend that is,” said AEO Style Director Preston Konrad. “This fun collection reflects the iconic elements of the AEO brand reimagined for our favorite furry friends.”
The limited-edition American Beagle collection will be available in select AEO stores and online at www.ae.com. It’s worth checking out just for the cute pictures. Prices range from $12.95 to $39.95.
What will your canine companion be wearing this winter?