Life is Good Introduces new Coffee Collection

Photo: BusinessWire/Life Is Good

Photo: BusinessWire/Life Is Good

I talk about tea a lot. I even write about it once in a while … like here … and here. Iced or hot, I always have time for tea. However, I know a lot of you out there enjoy a nice hot cup o’ joe, so this one’s for you.

Partnering with The J.M. Smucker Company, Life is Good has just come out with a brand new coffee collection. If you’re not familiar with Life is Good, it is a comfortably casual lifestyle brand that sells apparel, accessories, gifts, and pet items. Read all about its beginnings right here.

Photo: PRNewsFoto/Life is Good

Photo: PRNewsFoto/Life is Good

Life is Good coffee comes in three smooth roasts and two unique flavors:

  • Light Hearted – light roast ground coffee
  • Happy Medium – medium roast ground coffee
  • Dark & Daring – dark roast ground coffee
  • S’more to Love – s’more-flavored ground coffee
  • Banana Bread Bliss – banana bread-flavored ground coffee

“Through our new line of coffee with Smucker’s, we’ll be able to spread the power of optimism and help kids in need,” said Bert  Jacobs, chief executive optimist at Life is Good. “We are grateful to partner with the timeless brand and outstanding team at The J.M. Smucker Company.”

Mark Smucker, president of U.S. Retail Coffee at The J.M. Smucker Company, said …

“We are excited about our partnership with Life is Good, which will provide another premium coffee brand option for our consumers. Life is Good is a great fit with our family of brands and will undoubtedly resonate with our consumers as it supports our sustainability initiatives as our first line of 100% certified coffee”

Life is Good coffee is now available in select retail stores. Check it out now, or find a store near you, by visiting

True to the brand’s message of optimism and good vibes, all coffee products are UTZ Certified, a program that promotes sustainable farming of coffee, tea, and cocoa as well as better opportunities for farmers, their families, and our planet. The program allows farmers to learn better farming methods and improve working conditions.

As with all Life is Good products, sales from the coffee line will go toward the brand’s annual 10 percent net profits donation to help kids in need.

The Life is Good Kids Foundation

The Life is Good Kids Foundation is a 501 (c)(3) nonprofit organization established by Life is Good to raise money to help kids in need. The foundation directly funds the Life is Good Playmakers program, which provides training and support to childcare professionals who use these tools to ensure that children grow up feeling safe, loved, and joyful.


  1. Sounds good. Hope I can find it around here.

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